Heads up: this page has affiliate links. If you buy through them, we earn a small commission — at no extra cost to you. It helps us maintain and improve the site. We pick what's best for you, not what pays us best. How we make money
Last updated June 3, 2026
Pennywise keeps topping Halloween lists because the clown's distinctively creepy look appeals, and it offers two takes to choose from.
The first question isn't size or budget. It's which Pennywise. Bill Skarsgård's 2017–2019 films put the silver-grey Victorian clown everywhere; the 1990 miniseries is Tim Curry in bright yellow. They share a name and almost nothing else on the rack. Pick the version first, then build the face and suit around it.
Spirit's $59.99 Classic is the complete kit — jumpsuit, gloves, collar, and a latex mask, all officially licensed 2017-IT.
Shop at Spirit →Trick or Treat Studios makes the face upgrade — $79.99 at HalloweenCostumes.com, latex with faux hair and screen-accurate detailing, a clear step up from a costume-shop mask.
Shop at HalloweenCostumes.com →Smiffy's set nails the 1990 Tim Curry look — $49.99 at Target for the bright-yellow jumpsuit, ruffle, and waistcoat. No mask, and Toynk ships it, not Target.
Shop at Target →Spirit turns Pennywise into one cart. The Classic bundles the full 2017-IT look — jumpsuit, gloves, ruffled collar, and the clown mask — every piece officially licensed, so the silver-grey tones match instead of clashing the way mixed brands can.
It’s the only costume in this comparison that puts both the mask and gloves in the box, at $59.99.
The included mask is costume-grade latex: it looks like Pennywise, though it won’t pass for screen-accurate up close.
For most buyers, this is the whole costume in a single order.
HalloweenCostumes.com is where the face gets serious. Its Trick or Treat Studios Supreme mask runs $79.99. That buys you a full latex pullover with faux hair and the cracking-makeup detail along a receding hairline. That’s the closest off-the-shelf option to Bill Skarsgård’s screen face.
Buyers who own it call the quality and likeness well above what they expected. One flags that the lips and the forehead line read purple where the films run red.
It covers the whole head: no mouth opening, and the eye holes are small.
The move is to pair it with Spirit’s jumpsuit: costume-grade suit, screen-grade face.
Target carries the Pennywise that Spirit and HalloweenCostumes.com don’t: the 1990 Tim Curry version. Smiffy’s bright-yellow jumpsuit, three orange pom-poms, ruffled cuffs, and matching waistcoat rebuild the original miniseries clown rather than the 2017 redesign, for $49.99.
It’s the jumpsuit only; add the face separately.
One thing to know going in: the costume ships from Toynk, a third-party seller on Target’s marketplace, not Target itself.
For anyone who pictures Pennywise as Tim Curry and not Bill Skarsgård, this is the one.
Amazon is the budget floor and the fast-shipping option:
Prices and availability last verified: June 3, 2026.